work samples
Erin’s background is rooted in communications and marketing, and a majority of her work includes building strategies for social media, marketing campaigns, event planning, and public relations.
She also has expertise in various forms of writing, such as traditional communications writing like press releases and media alerts, to digital writing for blogs, websites, emails, and social media. Erin has written copy for paid ads on social and print, and she’s done writing for more creative uses like speechwriting and video narration.
Erin also has years of practice creating graphics and designs for typographical purposes such as social media graphics, annual reports, visual reports, media kits, brand guides, and infographics.
Overwatch League
Worked with the Overwatch League to develop a content strategy for 2022 and 2023 and managed the flow of content across all Overwatch League social media channels, including the debut of its TikTok channel in late 2022.
Services
Social Media Strategy; Copywriting; Graphic Design;
Social Media Analytics & Reporting; Live Coverage
Dare to Disrupt Podcast
Conceptualized and helped produce the Dare to Disrupt Podcast, a marketing-focused podcast for AOE Creative focused on helping young marketing professionals learn the ins and outs of the industry.
Services
Podcast Host; Episode Planning; Video Editing
Harrisburg Regional Chamber & CREDC
As the communications director, coordinated all marketing and communications efforts for the Chamber & CREDC, designed multiple print pieces (invitations, media kits, sponsor brochures, etc), managed all email communications, and developed marketing strategies to support workforce and economic development efforts.
Services
Communication & Marketing Strategy; Social Media Management; Email Marketing; Copywriting; Graphic Design; Social Media Analytics & Reporting; Photography; Media Relations; Print Design; Typography; Research; Event Planning
Samples
Localhost
Coordinated all social channels for Localhost, including coordinating special events and promotions with store managers to drive traffic to the seven store locations
Services
Social Media Strategy; Copywriting; Graphic Design; Paid Ad Campaigns; Marketing Strategy; Event Planning
HUE Fest
Supported the debut announcement and subsequent coordination of the HUE Fest, a production by Harrisburg University to merge esports with music.
Services
Media Relations; Press Release Writing & Media Alert; Event Management
Overwatch World Cup
Worked with the Blizzard team to produce promotional content and conduct live coverage of the Overwatch World Cup qualifier matches prior to the World Cup in November 2023.
Services
Social Media Strategy; Copywriting; Graphic Design
Nerd Street
Served as the social media manager for Nerd Street, coordinating all content across at least nine Nerd Street-branded channels by working with internal teams to create long-form content and developing strategies for various marketing initiatives.
Services
Social Media Strategy; Copywriting; Graphic Design; Paid Ad Campaigns; Marketing Strategy; Event Planning; Live Coverage
Series or Titles Covered
Frag (Counter-Strike)
VALORANT Champions Tour NA
Apex Legends Global Series League
SCS (Rainbow Six Siege)
League of Legends
Halo Infinite
Harrisburg Young Professionals
Volunteered marketing services and co-chaired the Marketing Committee for three years; worked on special event committees such as the Run for the Roses event; wrote and published social media content and special print pieces as requested.
Services
Print Design, Typography, Copywriting, Social Media Management, Photography, Volunteer Management
Samples
Treehouse Games
Supported Treehouse Games with the launch of its debut game, coordinating earned media efforts and working with the Treehouse Games team to create a content pipeline for socials.
Services
Social Media Strategy; Content Calendar Management, Copywriting, Email Marketing; Media Relations; Press Release Writing
Chamber Business Women
Managed the Chamber Business Women (CBW) program for the Harrisburg Regional Chamber, including coordinating a planning committee, coordinating 10 speakers for the year, working with non-profits and sponsors, and planning monthly events to accommodate 80+ attendees.
Services
Event Planning & Logistics; Email Marketing; Volunteer Management; Public Speaking
Coca-Cola
Supported the creation and planning of a paid ad campaign for Carolina Phoenix x Coca-Cola as part of the Real Magic campaign; Ad results outperformed expectations, gathering over 1 million impressions on a small budget.
Services
Paid Ad Strategy; Social Media Copywriting; Social Analytics
Carmina Cristina Makeup
Worked with Carmina Cristina to on the creation of a regular promotional newsletter advertising special events in the boutique, new products, and limited-time specials; Managed the makeup artist’s websites and created graphics for web, email, and social media
Services
Graphic Design; Newsletter Writing & Management; Website Writing & Management
Expedition Chesapeake
Worked with the Whitaker Center to support the promotion and advertisement of its film, Expedition Chesapeake, culminating with the production kickoff event with special host Jeff Corwin at the Baltimore Aquarium for media and special guests to learn more about the film.
Services
Media Relations; Press Release Writing; Event Photography; Social Media Live Broadcast Coordination
Women in Technology Awards
Supported promotional efforts for the Women in Technology Awards hosted by the Technology Council of Central PA. This included planning all promotional emails, copywriting, designing social media posts and graphics, and ad copy.
Services
Email Writing; Content Strategy, Ad Copy, Graphic Design
